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Results for: Copywriting

Writing skills are best learned through practice, critique, and revision. Curriculum is a waste, in my opinion – that is, listening to generalizations about how to write something other than the task at hand. Only the actual words on the page are worth discussing. Not rules. Maybe courses wou...

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Kudos to you for seeing the value in great copy. I love that you mentioned 37signals, which is an organization that's made copywriting part of almost everyone's jobs (or so they've shared on their blog). MailChimp and Zendesk are two others that people often point to re: great copy that builds a ...

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Great question! My name is Humberto Valle, I'm the CEO and Competitive Strategist for Unthink Digital Marketing. Your question has very simple answer: Copy writing is the artistic use of words within advertising and or landing pages for example. Figuring out a simple and clever way to make yo...

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This sort of depends on how established or large your company is, and what you want as your messaging. A good copywriter can certainly help you find *a* "why", though it might not be *the* "why" you actually began with. For example, if a web hosting company got started because two college roommat...

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I wouldn't get into the game of charging per word/hour. You don't want to commoditize yourself. I suggest looking into value-based fees. Here's a good place to start. http://www.freshbooks.com/blog/2013/06/12/breakingthetimebarrier/

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Sounds like you know most of the important pieces but lack the confidence to jump back into the fray. For more than a few years I have been in love with the Lean Startup approach and the MVP. There will always be pros and cons to any approach, but this methodology still packs a lot of horsepower....

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The SEO budget for a new startup can vary depending on the specific needs and goals of the business. Here are some factors to consider when determining a reasonable SEO budget: Competitiveness of the industry. Size of website Goals Geographic location In general, SEO budget for new startup rang...

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Focus on having one place for your editorial schedule. We use teamwork.com for our project planning - but other solutions include Trello and Basecamp. Set in place working processes that force users back to the project management app for all their work. E.G. we use Teamwork as the agenda for o...

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The worst motivation for starting a business is the need for income. A business has to be built over time based on meeting a market need. Of course a business must make money to be successful, but this can take a bit of time. So, the real need is to use the online world to make money. Based on y...

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Don't doubt yourself:) My suggestion is: start off doing the reviews and getting the word out there. It doesn't have to be perfect. As you gain traction, confidence, and understanding of the market - you can always go back and update the reviews. You will surprise yourself; the journey of lear...

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